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How to assemble the 10" Super Brawn Ice Pack™
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Shipping Case Upgrade

Shipping Case Upgrade

Lobster wholesaler switches to stronger corrugated cases designed for easy assembly and reduced material usage.

By Judy Rice, Contributing Editor

Ready Seafood, Portland, ME, sources millions of pounds of lobster annually from the Gulf of Maine and the Canadian Maritimes, and ships live lobsters all over the world. The company operates 24/7 to accommodate these global markets.

These new easy-to-assemble cases require 10% less corrugated board than some alternative self-locking (no staples required) designs, making them more environmentally friendly. At the same time, these angled-corner containers are engineered to provide up to 40% more stacking strength.

Ready Seafood had been using standard self-locking corrugated shipping cases. But the lobster wholesaler was looking for something a bit different, a bit more distinctive that could still fully satisfy consistency of case performance through the refrigerated transportation chain. After evaluating various other shipping case options, Ready Seafood selected the 10" Super Brawn Ice Pak™ corrugated case system supplied by SCHC, based on CVP Alpha Pak Perma-Lock Technology from Innovative Design Concepts, Inc.

Making the case for conversion

Making the case for conversion

Sam Sholes, Operations Analyst for Ready Seafood, says, "We received our first delivery of this box in early May 2017, just in time for the busy summer season. We had worked with SCHC and their CEO Heller Cozac in the past, and we worked directly with Heller on this order. Heller was offering this box at an affordable price. With the combination of price and stacking strength, this case was something we were happy to use. The cases are shipped to us flat. We manually erect, load (...)".

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